About

Christine Lavelle, managing partner, is a journalist specializing in digital media management and strategy. She guided two major Arizona news websites – azcentral.com and eastvalleytribune.com – from infancy to their established positions today as top-tier news and information sites in the metropolitan Phoenix market. She moved into information marketing and digital media after a successful career as an editor and manager in the newspaper division of Phoenix Newspapers Inc., parent company of The Arizona Republic and The Phoenix Gazette (closed in 1997). Her digital media experience includes launching commercial business-to-consumer Web sites for Circle K convenience stores and 76 gasoline and the continuing development of an online directory serving the needs of retailers and suppliers in the convenience store industry. She holds an MBA from Arizona State University and bachelors degree from Angelo State University, San Angelo, Texas.

christine@thedigitalstrategies.com
602-509-2246

John Leach, managing partner, is an editor and entrepreneur specializing in digital strategy and content. In addition to his Internet consulting work, he has created and manages a handful of news websites in the West. He was managing editor of The Arizona Republic and the top editor at azcentral.com, Arizona’s largest news website and the online home of The Republic, NBC affiliate KPNX-TV and the Spanish-language La Voz. He also held print editing positions at The Republic and its sister newspaper, The Phoenix Gazette. He has taught editing classes as an adjunct instructor at Arizona State University’s Cronkite School of Journalism and Mass Communication since 1990 and spent a year as a visiting journalism professor at Cal Poly. He is the founder and president of the Best of the West journalism contest and grants program, and he formerly chaired journalism advisory boards at the University of Colorado in Boulder. He holds bachelor’s and master’s degrees in journalism from the University of Colorado and a master’s degree from the University of Sussex in Brighton, England.

john@thedigitalstrategies.com
602-509-2756